SPRING
MARCH ’12
Booking: Jan. 30/12
Art due: Feb. 6/12
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SUMMER
MAY ’12
Booking: Mar. 26/12
Art due: Apr. 2/12 |
LATE SUMMER
JULY ’12
Booking: May 22/12
Art due: May 28/12 |
FALL
SEPTEMBER ’12
Booking: July 09/12
Art due: July 16/12 |
PHOTO ANNUAL
NOVEMBER ’12
Booking: Sept. 17/12
Art due: Sept. 24/12 |
JANUARY
TRADESHOW EDITION 2012
Booking: Nov. 28/11
Art due: Dec. 5/11
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- Anticipation for the season's first issue results in high sell-through
- Revamped design and introduction of new columns set the tone for the year
- Tons of tour stories and travel articles
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- With spring underway and traffic at the retail level high, we increase our shop orders
- Featuring the greatest and latest skate product
- Interviews with the breakout Canadians and established pros
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- Expect newsstand promotions and stand-alone displays at the national newsstand level
- Increased print runs for all major tradeshows (Know?Show, Agenda, Crossroads, Surf Expo)
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- A collection of the season's best skating
- Back to school increases pass along
- Increased print runs for fall contests and events
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- The best photography of 2012 to admire and inspire
- The year’s most timeless issue gets extended shelf life with an annual designation
- Annual “collectors’ edition” designation means high pick-up rate
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SEPTEMBER
TRADESHOW EDITION 2012
Booking: June 18/12
Art due: June 25/12
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